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MOMFIDENT AS F*CK brings together stories and strategies for building your best, most confident #MOMLIFE. In this light and conversational mom-guide, you will learn to reinvent your body image, fall in love with your imperfections, let go of mom guilt, feel good about your decisions, improve your confidence, and feel damn good about your body no matter what size or shape you are. Let's do this mama! Courtney St Croix is a Women's Confidence Coach, Podcast Host, and 4x Best-Selling Author who is passionate about creating resources for moms to help them feel f*cking good about themselves, now!

She is also CEO of MOMFIDENT AF Media, a boutique publishing house specializing in collaborative co-authored projects from women who are ready to share their self-love stories through their own voice.Courtney St Croix is author to her popular best-seller, the #MOMFIDENTAF Self-Love Journal, and to the sequel journal designed for girls aged 7-14 to build their own self-esteem, confidence, and self-love. She is host of The Momfidence Podcast and spends most of her time parenting her four-year-old and vaccumming every 45 minutes thanks to her massive long-haired German Shepherd.

#1 Best-Selling

This Best-Selling workbook is full of tried-and-tested self-love and affirmation techniques that have the power to create drastic positive mindset shifts and powerful a self-acceptance practice.

The 90-day #MomfidentAF Self-Love journal invites you to build a daily practice of gratitude, self-acceptance, confidence, and positivity. Filled with empowering journal prompts, inspiring quotes, and space to work through challenges and limitations, this workbook will quickly become a beloved part of your daily and/or evening routine.

The process of asking yourself purposeful questions and then writing them on real paper is a surefire way to begin building a more confidence and joy-filled life.

This journal is sure to reveal a sense of empowerment about your REAL self, your life, and your strengths as a busy mama, RIGHT THIS SECOND!


At the age of 9, girls personal sense of self-esteem and confidence begins to decline drastically. They begin questioning themselves, worrying what others think, and stop speaking up. This is a crucial age and one where journalling and self-love strategy is most important. 

As a remix to the original Self-Love Journal, "Yes I can - #WatchMe" is a self-love journal designed for Girls age 7-15 (ish). This workbook is designed for your girl to start building her own self-love and confidence practice through journalling. 

A simpler, one-page-per-day concept, this journal asks girls to think about their strengths, reflect on things they are grateful for, come up with ways they can be kind to themselves and others, and learn how affirmations can be a powerful tool for creating a high-level of personal self-worth and value.

#1 Best-Selling



The SELF-LOVE CLUB series is a collection of stories written by women who have overcome and endured their own unique journey on the path to radical and individual self love. As the women in these collective pieces share, every journey on the road to self-love is different, including your own story.


In these books, real women get vulnerable, and strip away their self-doubt to shed light on important topics like grief, loss, alcoholism, infertility, weight loss, motherhood, childhood trauma, fitness culture, mental decluttering, self-help, body hair, conformity, self-acceptance, societal standards, isolation, PCOS, insecurities, fears, doubts, anxiety, depression, suicide, personal identity, body image, external expectations, judgement, criticism, bullying…and more.


Through their personal experiences, you will see yourself represented. Through their discomfort, you will find lessons.Through their honesty, you will find connection. As part of the human experience, finding ways to connect with other people far deeper than surface level is a game-changing practice. In reading the experiences of these collective groups of women, you will feel seen, heard, and understood - and invited to make further connections with any of the others that resonate with you.


We all have a story. We all have a voice. The SELF-LOVE CLUB series are collaborative compilations of stories from varied and diverse women that have all been on individual self-love journeys, in their own way. A journey to “Self-Love” doesn’t have a finish line. Find yourself in these stories, and then find your own voice, and join the club.

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© 2018-2021 by Courtney St Croix |  LeadHer Collective | Terms & Conditions | Privacy Policy | Disclosures

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